Eyes on the creative unconscious

The Hidden Language of Creativity: How Your Unconscious Guides the Process

Ever had a brilliant creative idea pop into your head while shampooing your hair, standing in line at the DMV, or halfway through brushing your teeth? (Which, let’s be honest, is a dangerous time for genius to strike—wet hands, no pen, toothpaste foam everywhere.) That’s your unconscious at work, and it’s where your creativity lives. It doesn’t work on deadlines. It...